For New York brands that want creators posting about them every month
We find creators whose followers are your buyers, in the city and well past it, run each one for three months, and track every sale through a code or a link.
Before we meet, we look at the creators who fit your buyer and at what your competitors already do with creators. It's free, and it's yours to keep whether we work together or not.
Creators whose followers look like the people who buy from you, in New York and outside it.
Which creators your competitors sponsor, and which ones they keep booking again.
If you already pay creators, how each one is doing and who we'd keep.
Book a slot and tell us in the form what you'd like creators to get you.
You get it in writing first, so the call starts with what we found.
On the call we walk through the audit and what we'd try first.
We're small, so no sales team. You'll talk to Alice or Dennis.
Public events from our own bank of brand events, each one read on the page we link. None of them were ours.
STORM, 2026
On September 2, creator Kate Mackz led a three-mile run along the West Side Highway, starting and ending at Pier 45. STORM named her a brand ambassador, and it was her first run club.
What it shows
A creator who already runs with her audience can host the event herself, so the event and the posts come from the same person.
Source: PR Newswire via CNHI
Feastables, Soho
Shopify and MrBeast built a treasure hunt for Feastables inside Shopify's space in Soho. The day before it opened, select influencers were invited to preview it.
What it shows
Creators who see it a day early have something to post before the line forms.
Source: CIT World
Degree, 2026
Degree took over New York subway stations and renamed them with the words commuters already used for summer heat. The campaign then added creators on top of the station signs.
What it shows
The idea came from what New Yorkers were already saying, and creators carried it past the people riding the train.
Source: MediaPost
Vita Coco, 2025
On Valentine's Day, Vita Coco rolled out a homemade pink vending machine in Washington Square Park and a mascot gave free drinks to people walking by. Vita Coco said the machine only cost $25 and that it handed out about 600 drinks.
What it shows
It ended up in a TikTok video that passed a million views, so a small stunt in one park reached people well beyond it.
Source: Modern Retail
From interviews they gave on podcasts, word for word. None of them are our clients.
“Away is a New York brand and we are super proud of that New York heritage and those New York roots.”
Operators Podcast, October 2026
“we personalized each and every message and sent customized skin care routines for them”
Earned by Tribe Dynamics, June 2020
“it's word of mouth at every level”
Taste Radio by BevNET, February 2026
“there's just like so many people outside of the core demographic that you expect that could buy your product”
Clock Speed, April 2024
Influencer marketing gets roughly 2.5 to 3% of the marketing budget (eMarketer). A slice that small has to go to creators whose followers buy.
Brands that sell to people in New York, or started in New York and sell everywhere. We work with whoever owns the creator budget.
You sell across the country and want creators whose followers buy, wherever they live
A shop, a pop-up or a first store, and you want people at the door and posts after it
You own the budget and want to see which creator sold what
We check where each creator's followers live and whether they look like your buyers, before you pay anyone. Having the right location breakdown from every influencer matters, especially on Instagram, which we have access to.
Each creator runs for three months. The loyal fans who buy the most watch a creator a lot, and they need to see you with that creator again and again.
A coupon code or a UTM link on every creator, so you see how many customers came in through each one, and how many keep buying.
If you run a pop-up or a launch in New York, we line up the creators before the doors open, so the posts go out while people still talk about it.
What makes you different, how you want it framed, and which competitor integrations performed well or fell flat.
New York only, the whole country or further, and which markets to put first or leave out.
Where each creator's followers live and who they are, so New York reach is something we check first.
You approve them, and we agree the final list and plan with your team.
Your value propositions go front and center in every brief, and we review every single ad before it goes live.
After the test we keep the creators who sold, drop the rest, and run the best as ads from their own accounts.
Alice and Dennis run Influencer Advisory from Toronto, Canada, and work with New York brands over calls, email and Slack.
In a lot of cases we land a rate low enough that the savings alone offset our fee.
We vet them so you're never gambling on someone who'll underperform or go off-brand.
Over the last year, we've worked across 55+ brands and helped companies 2-3x Black Friday launches.
No honest agency can promise views or sales, because nobody can predict the algorithm. We line up the things that give you the best shot at sales.
Influencer AdvisoryInfluencer Marketing Agency NYC is the New York side of Influencer Advisory, an influencer marketing agency. Alice and Dennis run it from Toronto, Canada, and work with New York brands remotely.
No. We're in Toronto, Canada, and work with New York brands remotely. Finding creators, contracts, briefs and reviewing posts all happen over calls, email and Slack.
Only if you sell only in New York. If you ship across the country, a lot of your buyers may live outside the city, so we pick creators by where their followers live. Casper's co-founder said the same about the hosts who sold best for them, read more in how New York brands started with influencers.
We start from data: where a creator's followers live, which brands have sponsored them, and how many times brands have come back to sponsor them again. For a shop or a pop-up in the city, we look for creators whose followers are local.
We plan the creator side: who to invite, who previews it, and what they post after. We don't have a team on the ground in New York, and we'll say so on the call. Here's what other brands did at New York pop-ups.
We find creators whose followers are your buyers, in the city and well past it, run each one for three months, and track every sale through a code or a link.
