Questions New York brands ask us

Yes, we're based in New York. Finding creators, contracts, briefs and reviewing posts happen over calls, email and Slack, so brands outside the city work with us the same way.

Only if you sell only in New York. If you ship across the country, a lot of your buyers may live outside the city, so we pick creators by where their followers live. Casper's co-founder said the same about the hosts who sold best for them, read more in how New York brands started with influencers.

We start from data: where a creator's followers live, which brands have sponsored them, and how many times brands have come back to sponsor them again. For a shop or a pop-up in the city, we look for creators whose followers are local.

We plan the creator side: who to invite, who previews it, and what they post after. Here's what other brands did at New York pop-ups.

It depends on the creators and how many you run, so we give you a price on the call once we know what you want. The audit is free.

Three months, because a one-time post is hit or miss. It doesn't show the creator's normal views, and fans can tell it's fake if they only see your brand once.

We use coupon codes and tracking links, and we follow every sale through them. If you use Shopify, we plug right in.

Yes. After testing, we keep the best creators and cut the two or three weak ones each month.

Yes. You approve the brief and the first video, and we review every single ad before it goes live.

Yes. We start with normal posts to see which creators click with your brand, then get the rights to run ads from their accounts.

Ask how they pick creators, how long each one runs, how sales get tracked and who you'll talk to. We wrote out the questions to ask any agency, with our own answers.